#88: How to Create a Culture of Belief and Drive Big Results w/ Lisa Copeland

By May 19, 2016 July 3rd, 2018 No Comments

Creating a positive culture is something that we’ve discussed before on The Dealer Playbook, but session 88 of the show brings the culture topic to a new level.

Lisa Copeland, Head of Automotive Retail Strategies at the Culture Works, joins Michael as a guest to discuss culture specifically from the leadership point of view.

Those who hold a leadership position in a dealership are responsible for how that dealership operates. In fact, much of the performance of the team as a whole is dependent on the atmosphere that the leader creates.

Sadly, most dealerships are struggling to create an environment that positions its team members for growth.

In Episode 88, Lisa Copeland reveals some of the things that she did as a dealer to leverage the strengths of her team.

Guidelines aren’t limitations

Lisa explains that it’s important to have guidelines for your team to follow. In most cases, guidelines are thought of as constraints – things that you cannot do. In Lisa’s stores, guidelines were a series of things that could be done, and by so doing, would empower each team member to perform at the highest degree possible.

It’s about shifting your paradigm and understanding that the best way to have your team succeed is to outline what it will take to make it happen.

Leadership isn’t Friendship

A well-respected leader is better than a good friend. That’s not to suggest that you shouldn’t be friendly with your team, but earning and keeping their trust as a leader will do more for your culture than trying to be buddy-buddy with them.

Know what drives your team members as individuals

Lisa mentions that understanding what motivates you is a powerful way to keep your team progressing. In previous episodes of the show, others have added their opinion about keeping motivated and the best way to do that.

As a leader, it’s part of your job to motivate and inspire the team. One of the easiest ways to make that happen is by knowing what makes them tick.

Knowing what motivates you is something that Lisa is very passionate about which is why she is offering a complimentary motivators assessment to those that want it. The assessment is an exclusive offer to listeners of The Dealer Playbook, something that is normally worth $100.

If you want to take advantage of the offer, all you need to do is email Lisa Copeland here.

You can also follow Lisa Copeland on social media here:

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