Leo Quinn knew that rejection was something he feared, so he decided to do something about it. If you’re in sales, marketing, or any form of customer service, you can probably relate.

In this episode of The Dealer Playbook podcast, Leo shares his compelling story about proactively seeking out 1000 rejections during the summer of 2019, including the lessons he’s learned as a result.

Noteworthy Topics from this Episode:

1:07 – What led you up to doing your rejection challenge?
3:13 – What is the objective of increasing your failure rate?
7:02 – The more exposure you have to something the less you will fear it.
10:57 – What were some mechanisms you put in place to deal with rejection?
13:22 – What are you willing to do to go beyond your comfort zone?
16:39 – Importance of having accountability in place.
24:04 – How has your presentation changed from NO #1 to NO #1000?
26:25 – We are all afraid of each other.
28:54 – What will the culture of your business be like when you hire new staff?


Leo adds that is crucial to have an accountability system in place when you set a goal and go after it. Public accountability is the best. Whether it is an accountability partner or your friends on social media, make sure they are “on your side”, are supportive and motivational to keep you going.


Leo says that getting rejected for the sake of it isn’t the purpose of proactively seeking rejection. The more exposure you have to something the less you will fear it. By doing something you fear, you become more confident, experienced and skilled in it. And it all starts with going outside of your comfort zone. The only way to get better at anything is to do more of it.

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