With a background in PR and landing her clients interviews with the likes of Barbara Walters and Anderson Cooper, Kristen Hinman shares valuable insights about how car dealers can get the right exposure for their dealerships.

Noteworthy Topics from this Episode:

1:39 – How did you get into helping entrepreneurs to become strategic storytellers?
3:36 – Make sure to stand out when you tell your story. What makes you unique? How can you tell your story in a way that will resonate with your audience and their emotions?
5:34 – Get into a conversation with people first to identify their needs and problems instead of trying to sell your new car right away.
8:33 – Go and do it! You won’t know until you try.
9:50 – Do you think a lot of people can’t do it genuinely because they are too focused on themselves to begin with?
10:25 – We get attached to the outcome too often.
13:15 – Everyone wants to get understood and listened to.
17:19 – Developing a personal brand. There is something that you do exceptionally well that you don’t even realize.
26:12 – How do I stand out in a way that is authentic?
32:14 – Draw the right people with the right message. When people think they have a leads issue, oftentimes it is an issue of not being clear on the problem that you solve. Who do you help and how do you help them?

Who and How.

Kristen adds that when working on your marketing and your brand story it is important to figure out who you are helping and how you are helping them. This will enable you to craft a story and position your brand in a way to enable you to attract your ideal clients, those that are a perfect fit for what you do, and repel the rest.

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