Dealership BDC reps play a key role in bridging the gap between the online car shopping experience and the in-store experience. Rather than working in a silo as a separate department, the BDC should be an extension of the showroom floor. Doing so will allow reps to have greater empathy for the customer’s journey, and how they can fulfill the customer’s needs when they come for a test drive, fill out paperwork, and work with the business office.
For complete show notes and resources visit: http://thedealerplaybook.com/carla-wade
You’ve tried so many different things with your marketing but the dots never align.
Your current agency sends you a fancy report but you have no clue what it means…
That’s why more dealers are choosing to partner with FlexDealer. They’re the creative marketing people behind some of the auto industry’s most envied brands.
“Flex takes an approach unlike others I’ve ever experienced, and I can honestly say that I trust you guys. It’s a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I’m so grateful! – Aaron Lange, Lange and Fetter Motors
Find your best opportunities to grow with FlexDealer’s free, immediate website audit. Visit www.flexdealer.com/website-audit
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