Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that’s what led him to developing the PureCars platform – which shows dealers how to maximize profits from their marketing efforts.
Most automotive agencies and dealers focus on decreasing the cost-per-click on their ads. In an e-commerce model, the big players do not set fixed budgets. They concentrate their money on getting the best return product by product.
Have a question for Jeremy? Reach him directly at email@example.com or 1 (843) 276-6729.
Support the show by checking out our sponsor over at www.purecars.com
They provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.
PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.
Noteworthy Topics from this Episode:
1:08 – What it’s like to be the first who said “I need to create an internet department”?
3:06 – What is your e-commerce background?
7:02 – Entering marketing with the right mindset on the ROI.
11:34 – What led you to develop the PureCars platform?
20:05 – You need to have a great tool, but it is not just about having access to it, you still need to know what to do with it.
27:03 – Lifetime customer value: are you targeting the younger generation?
34:45 – Customer experience: you’ve got the front end of the deal, but you’ve lost the bigger piece of the revenue.