There is a fixed belief in the retail car business that one must be active on all social platforms. In this episode, Audi Brand Specialist, Jennifer Worsley reveals why she chooses only to use Instagram, and how you can leverage the platform to grow your brand in car sales.

Among some of her best advice, selecting the platform that most interests you is far more critical than aimlessly trying to be present on them all. Also, finding your audience and making it about them is vital for growth.

Listen as Jennifer breaks down her best advice. Discover how simple and fun Instagram can be for growing your presence in the market. More importantly, be open to the ideas that come to your mind as you listen so that you can implement a strategy that works best for you.

From there, just go for it! Have fun and dominate!

Access the full show notes, timestamps, resources and more at

Have questions, comments, or feedback? Drop us a line at!

Connect with Michael Cirillo on LinkedIn:

Apply to the exclusive DPB PRO Facebook group where you’ll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level:

Sick of not know whether your marketing strategy is working or not? Learn more about Michael’s creative dealership marketing company.

Noteworthy Topics from this Episode:

1:39 – What is your background in the car business?
2:47 – What stood out to you in the car business as the place you can really thrive?
3:44 – Were you always a “people person” or is that something you had to learn?
7:02 – Social media as a lead generation tool.
8:40 – How do you decide what you are going to post?
11:48 – How do you put a contest together to attract followers?
31:17 – If you were to start over on social media, is there something you would do differently?
34:48 – What was your experience like transitioning between dealerships?

Connect with Jennifer:

Connect with The Dealer Playbook: