To humanize something means that you do it in a more humane or civilized way.
The car industry is still plagued by negative stereotypes, many of which are perpetuated by the fact that some dealers are hanging on to the past.
Listen as Fred Lennartz shares his insights about how to change that narrative so that we can provide a culture that serves the needs of the community far beyond just moving metal.
Connect with Michael Cirillo:
For complete show notes and resources visit: http://thedealerplaybook.com/Fred-Lennartz
You’ve tried so many different things with your marketing but the dots never align.
Your current agency sends you a fancy report but you have no clue what it means…
That’s why more dealers are choosing to partner with FlexDealer. They’re the creative marketing people behind some of the auto industry’s most envied brands.
“Flex takes an approach unlike others I’ve ever experienced, and I can honestly say that I trust you guys. It’s a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I’m so grateful! – Aaron Lange, Lange and Fetter Motors
Find your best opportunities to grow with FlexDealer’s free, immediate website audit. Visit www.flexdealer.com/website-audit