What would happen if you had to pay your customer $100 every 10 minutes you go over a 45-minute vehicle delivery?
In this minisode featuring Tony Whatley, we explore the idea of incentivizing customers as an accountability mechanism within the store.
“I’d only shop at dealerships who did that!”
What’s the point? It’s not DPB vs. Dealer – it’s to help shift the thought process around how we can create better customer experiences. It’s about exploring what it takes to create an experience that brings people closer, rather than farther away. It’s about taking these ideas and exploring them through the context of your circumstances.
Support the show by checking out our sponsor over at www.purecars.com
They provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.
PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.
Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/Tony-Whatley
Have questions, comments, or feedback? Drop us a line at firstname.lastname@example.org!
Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo
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Sick of not know whether your marketing strategy is working or not? Learn more about Michael’s creative dealership marketing company: https://www.flexdealer.com/