powered by Sounder

Erikka Tiffani is a co-founder of the Women of Color Automotive Network (WOCAN) which was founded to attract, support, connect and empower women of color in the automotive industry.

Listen carefully and learn how she was able to stand up and stand out in the retail automotive industry, and what you can do within your career to do the same. Erikka’s inspiring story is one of rising to the challenge and demonstrating that you have more control than you think you do.

There are many opportunities to grow within the retail automotive industry, and through her inspiring story, Erikka proves that it’s possible.

Listen carefully and apply what stands out to your career in the car business.

Enjoying the show? Leave a rating and review here: https://podcasts.apple.com/podcast/the-dealer-playbook/id857094979

Connect with Erikka Tiffani:

Twitter: https://twitter.com/erikkatiffani
LinkedIn: https://www.linkedin.com/in/erikkatiffani
Website: https://www.wocautonetwork.com

Connect with Michael Cirillo:

LinkedIn: https://www.linkedin.com/in/michaelcirillo
Facebook: https://www.facebook.com/michaelcirillo
Instagram: https://www.instagram.com/michaelcirillo
Website: https://www.thedealerplaybook.com


FlexDealer
You’ve tried so many different things with your marketing but the dots never align.

Your current agency sends you a fancy report but you have no clue what it means…

That’s why more dealers are choosing to partner with FlexDealer. They’re the creative marketing people behind some of the auto industry’s most envied brands.

“Flex takes an approach unlike others I’ve ever experienced, and I can honestly say that I trust you guys. It’s a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I’m so grateful! – Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer’s free, immediate website audit. Visit www.flexdealer.com/website-audit

Noteworthy Topics from this Episode:

4:16 – How did you go from changing diapers in daycare to getting into the automotive industry?
8:03 – Did you entrepreneurship spirit come up when your back was against the wall?
10:33 – You can’t teach hunger, you can only feed it.
14:10 – Developing the first pilot BDC for Audi America.
17:32 – How do you overcome obstacles?
28:57 – Are you ok feeling uncomfortable and getting out of your comfort zone?

Connect with The Dealer Playbook: