A big challenge in the retail auto industry is that we tend to look elsewhere for answers that are right in front of us. Sean Welsh explains how you can practicaly observe your current car buying process through the customer's eyes, in an effort to improve the experience they receive from digital to physical.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/sean-welsh 

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! 

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