Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers. 

More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can't deliver in person. 

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean 

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! 

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo 

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Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/