Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge in interest from car shoppers who are willing to forego the dealership.

According to Lissette Gole, Head of Automotive Retail at Google, that means 90% of dealerships are using some sort of hybrid car shopping model and should pay attention to the expectations of the customer moving into 2021 and beyond.

Here's the question: Do you think online car shopping will increase even further in the next 5 years?

For complete show notes and resources visit: https://www.thedealerplaybook.com/lissette-gole 

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