Ben Hadley: Can Digital And Physical Meet At The Dealership? (Copy)
Ben is the CEO and founder of Autogenous, a community of high-growth dealership marketing specialists that identifies challenges and creates innovative technologies to solve them.
Ben has worked at some of the most prominent firms in our industry, including Prodigy (now Upstart), Clarivoy, and Dealer Inspire.
He has over a decade of experience in the automobile industry and has assisted thousands of dealerships in maximizing their sales efforts by streamlining the coordination between their marketing channels and in-store sales process. He is also an expert at making connections that others miss - what a skill!
This episode delves into the history of vehicle dealerships and explores what's on the horizon for the industry overall—and perhaps most importantly—how car dealerships can prepare to meet shifting customer expectations.
Compared to the earliest gas-powered automobiles produced in the 1880s, electric and hybrid vehicles of today (EVs) are almost unrecognizable. The same cannot be said about the actual procedure of purchasing a car, which has remained mostly the same over the years. While technological, cultural, and societal changes have affected the old dealership model, most car-selling procedures have remained the same. Where does that leave us?
As more consumers seek the opportunity to buy cars online, auto dealership owners and general managers (GMs) must assess how the traditional car-buying cycle must change to suit customer expectations.
To succeed in the future, car dealerships will need to find new approaches to integrating digital resources while delivering cutting-edge customer service in person.
So, should dealers and original equipment manufacturers continue to pursue their own parallel paths, or should they join forces and share the client connection – and the revenues it creates – in new multichannel ways? And what does the future business model look like? Is it an open, universally accessible platform? Or is it a network model built on unique collaborations with third parties?
Listen to the full episode for insights and context from Ben!
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Thanks, Ben Hadley!
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