Fanie Scholtz & Peter Viljoen : Do Dealers Love The Agency Model?
In this week's episode, we're joined by two talented leaders in the automotive industry - Fanie Scholtz, a Managing Director at FS Media, and Peter Viljoen, Managing Director at SydSen Uthintane (PTY) LTD.
They share how they paired to work on a big project popularly known as Let's talk Automotive, a weekly automotive talk show, as we also discuss the big question as to if Dealers Love The Agency Model.
How Fanie and Peter met, the story behind them joining hands and collaborating in making Let's Talk Automotive, and what the project is about.
Fanie and Peter share how important creating content is for growing a business, especially for the automotive industry, in a way that original, high-quality content demonstrates to your customers that you are reliable and knowledgeable. It's more important than ever to get content onto our social media platforms that add value, is interesting, and is funny and entertaining. In that way, we will build relationships of trust that will lead to that potential buyer on the other side of that device becoming a customer.
Peter shares an observation he made about dealers who make content; he notes, "A mistake that the dealers start making when creating their content is they make that content around the vehicle itself. And they try and put specials out there. And it's not enjoyable for the consumer to watch that kind of content. So making the exciting content is essential, even if it's not about the vehicles."
The big question is: Do Dealers Love The Agency Model?
Listen to the full episode for insights and context from Fanie Scholtz and Peter Viljoen!
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Thanks, Fanie Scholtz and Peter Viljoen!
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