The Dealer Playbook

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Colby Joyner: Are Your Dealership Processes Doomed?

Colby Joyner is Vice President of Sales at Konect.ai, a lead management system that is primarily housed and geared around artificial intelligence (AI) and a leader in automotive artificial intelligence. Their mission is to maximize conversion rates and profits for dealers with faster and more efficient AI engagement. It's all very cool!

Colby Joyner has worked in the auto industry, the Air Force, as an air traffic controller, a massage therapist, and then as a dealer and partner in the auto industry. These experiences have enabled him to see things from a new perspective and assisted him in organizing and automating operations for the dealerships he works with. Colby is a certified solutionary, creating new routes in the land of solutions, and I'm so excited to dive into his world!

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He discusses the knowledge he has obtained via experiences, such as strategic thinking and organizing. Because he was not an exceptionally organized or structured individual before his experiences but managed to become one, he believes strongly that anything can be taught.

There are two sides to each story in the automobile industry, especially given that we are currently entering a recession. Still, nobody in authority wants to accept it, and we all know that panic will ensue as soon as they do. Whenever this happens, we have a tendency of returning to the principles we have difficulty absorbing - dealership processes are a particular example. And the two narratives that exist are either that you embrace your processes or you are doomed.

This brings us to the essential query: are we doomed?!Coby believes we will be doomed if the current condition of affairs persists: "In the automotive sector, there is a great deal of preaching about processes, but little execution on any of them. The method varies so greatly from store to store that if we continue on our current path, we are doomed. We must pivot; we must move; we must alter our trajectory. And not just in terms of the vendors we work with or who we employ for this or that. We need to get to the root of things. It is all elementary, and elementary concepts can be taught. Everything is something that can be taught."

Listen to the full episode for insights and context from Colby Joyner!

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