Do all customers want a digital retail option? Michelle Denogean explains that it’s important to offer flexible options that match the expectations of various customers.
More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can’t deliver in person.
Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean
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