Whenever you hear someone say “email marketing is dead” think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%.
Contrast those numbers to your current ad performance, and there is a chance that your emails have a higher chance of being opened and read. That’s only half the battle, however. It’s one thing to have people open your emails, it’s another to make sure the quality and messaging align with your overall marketing strategy.
That’s where many dealers fall short. Email is another avenue to blast promotional messages rather than a place to keep the conversation with customers open; to build relationships of trust.
Does email marketing still work? Listen to what Erik Huberman has to say.
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