David Spisak: How Culture Can Grow Your Dealership More Than Marketing

David Spisak has 27 years of retail automotive experience during which he owned and operated single-point stores and large groups. He was the operator of Smythe European, a Mercedes-Benz dealership that generated a whopping $23.7 million in NET profit.

What we discuss with David Spisak:

• David recommends that the best way to grow your dealership operation is to focus on what matters most. There are many plates spinning, but often, dealers focus on everything they COULD do rather than what they SHOULD do.
• Dealers aren't non-profit organizations and so it's very important to balance culture with sales targets. When you find your stride building and empowering your people, the sales take care of themselves.
• David shares how he utilized his marketing budget allocation to give back to the community rather than spending it on expensive third-party providers. 

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This episode is sponsored by Fortellis

No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations.

Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community.

Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.