powered by Sounder Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge…
MichaelApril 12, 2021
powered by Sounder Branding is one of the best ways to scale your reputation, but we must decide what reputation we want. Are we the car salesperson who forces customers…
MichaelApril 5, 2021
powered by Sounder Branding is not a logo or your marketing efforts or the fancy showroom you just updated. It's so much more. Paul J. Daly, the founder of Congruent…
MichaelApril 1, 2021
powered by Sounder In a last-click attribution model, whoever drove the lead gets the credit for creating it. To date, that's how most 3rd party vendors have tried to validate…
MichaelMarch 29, 2021
powered by Sounder Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership. It's not…
MichaelMarch 25, 2021
powered by Sounder Former NFL Athlete, Chris Gronkowski, knows a thing or two about competition. Having played for the Dallas Cowboys and Indianapolis Colts, his wisdom about going "all in"…
MichaelMarch 18, 2021
powered by Sounder Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same…
MichaelMarch 15, 2021
SUPERCHARGE YOUR SALES VOLUME, GROW YOUR MARKET SHARE, TURN INVENTORY FASTER. powered by Sounder Erik Huberman is the founder of Hawk Media, the fastest growing marketing agency in the United…
MichaelMarch 11, 2021
powered by Sounder Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden Selling more cars comes from building relationships, not talking about how you sell cars. It can be easy for…
MichaelMarch 8, 2021