Human beings process visual information 60,000 times faster than the written word. Amy Balliet is an expert on visual communication and provides tips and insights about how dealerships can engage any audience and speed up the consumer purchase journey with high-quality visuals.

Now, I know what some are thinking: “So, what Cirillo, are we talking about memes and infographics?”

Yes, but also no. Not in a vacuum, at least.

Most car salespeople or dealerships might share a funny meme to FB, thinking they are engaging their audience. While that might provide some instant interaction, your visual strategy should include how those pieces fit into your overall approach to warm up an audience and encourage them to purchase from you.

It also means that you should be paying attention to the quality of your visual content and think about how you can use visuals to help your audience understand what you’re presenting efficiently.

Amy’s book, “Killer Visual Strategies,” provides an exact look at how to incorporate visuals into your brand strategy and how to engage any audience with visual communication.

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Noteworthy Topics from this Episode:

4:10 – This pandemic has levelled the playing field for everybody.
5:01 – How did you start your entrepreneurial journey?
13:26 – Visual content is king and quality visual content reigns supreme.
21:39 – We live in a world today that is so different than 10 years ago.
24:35 – Hire an expert.
26:00 – Stock photos are an equivalent of clip art now.
30:03 – The more time and attention that the end client puts into the project, the more they perceive their work to be beautiful.
33:06 – Where can people buy your book “Killer Visual Strategies”?
35:27 – You will have to test a bunch of things and make mistakes until you understand what works and what doesn’t.

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