The car buying process can be simple, friendly, and enjoyable. Author, Tim Kintz shares his best advice about how to close and negotiate car deals in a way that is better for your customer.

Noteworthy Topics from this Episode:

0:59 – Book writing is not a task for everyone. What was your motivation to write a book?
3:42 – Desperation vs. Inspiration.
6:35 – How do we flip the switch in our minds that we can attract deals?
9:08 – The idea of “That’s how it has always been” has killed so many dealerships during the recession.
13:47 – We are so focused on NOW that we can’t see the future and possible opportunities.
19:14 – What can we do to provide a better customer experience? What does frictionless service look like?
29:10 – We need to put these changes in place or we will become extinct.

Connect with The Dealer Playbook:

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