The team at Kijiji Autos has a long-standing tradition of showing support for the retail dealership community, not just when times are good, but also when challenging times arise. In today’s episode of The Dealer Playbook, Michael sits down with Robert Karbaum (yes that’s his real name!) to discuss creative ways that dealers in Canada have shown support for their communities while also getting creative with their business efforts.
If there is one thing that’s clear, it’s that the retail automotive community is tough. They are resilient. They help drive the economy forward, keep it stable through volatility, and have demonstrated time and time again that they have what it takes to not just survive, but thrive!
Simple ideas like showing a badge on your vehicles that lets customers know you are taking all safety precautions can go a long way to creating peace of mind. Car shoppers are still in the market, and dealers that demonstrate their process will leap forward ahead of the competition.
Noteworthy Topics from this Episode:
3:49 – Is it dafe to buy right now?
6:33 – Taking precautions at the dealerships.
8:38 – What should I be taking into consideration as a buyer?
13:41 – What advice can you offer to car dealers to adapt to this time?
18:28 – Are there creative ways dealerships provide a more frictionless experience?
20:40 – Demonstrate transparency.
27:23 – What are some of the unique things that Kijiji have been able to do to support dealers?
Connect with Robert:
- Connect with Kijiji Autos: Kijiji Autos
- Connect on LinkedIn: https://linkedin.com/in/robertkarbaum
- Kijiji Autos Canada Resources: https://help.kijiji.ca/helpdesk/autos/safety/covid-19-kijiji-autos-safety-precautions