Season 9

#142: How to Get Better at Business and SEO w/ Rand Fishkin

By October 10, 2018 No Comments

Rand Fishkin from Sparktoro joins Michael Cirillo on the Dealer Playbook PodcastRand Fishkin is no stranger to building thriving companies, and he’s provided us the nitty gritty details of what it takes in his new book, “Lost and Founder.”

Rand is the former CEO and founder of, the world’s leading SEO software company. Recently, Rand stepped away from Moz to start a new venture, SparkToro.

In episode 142, Rand shares insights from the book, as well as ideas about what mindset will help young business people take their career to the next level.

While not specific to retail automotive, those paying attention should be able to grasp some important nuggets that will help them grow.

Of course, you can’t interview Rand Fishkin without asking at least a few questions about search engine optimization. Near the end of the interview, Michael and Rand discuss ways that dealers, car sales pros, and any small business (for that matter) can leverage the current climate of SEO to their advantage.

Check out the Improved SiriusXM Dealer App

SiriusXM Dealer App update now available

You may or may not already have this cool app on your phone, but it’s worth checking out regardless. My friends over at SiriusXM just launched an improved version of their free Dealer app for pre-owned vehicles. The app is designed to help you refresh more radios on the lot by turning the radio on and scanning the VIN. Once scanned, you can demo SiriusXM during test drives, and even better, your customers can drive home listening to the best entertainment. All you have to do is download the free SiriusXM Dealer app today from the App store or Google Play.

If you haven’t downloaded it yet but are curious to learn more, do me a solid by visiting: