Mike Lieberman is the Chief Inbound Scientist at Square 2 Marketing, a premier Hubspot agency. In this episode, you’re going to learn how to dominate online with inbound marketing.
But first, what is inbound marketing? According to The Center for Sales Strategy, “[Inbound marketing] is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.”
There is so much more that you could be using your digital dealership presence for rather than mindlessly promoting your sales and offers. Consumers already know what a dealership does to make money, what they don’t know is why you’re unique. You can get creative with your inbound marketing strategy to get the attention of highly-qualified customers so that they don’t have to struggle to figure out who they should choose for their vehicle purchase.
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Finally, special thanks to Mike Lieberman for joining me this week. Until next time, keep the Playbook open and DOMINATE!