When it comes to buying a car, consumers have specific expectations. It’s important now, in a post COVID world that car dealers pay special attention to the ways in which consumers which to purchase vehicles.
Max Zanan, founder of Max Zanan Dealer Services shares his wisdom about what dealers can do to sell cars the way consumers want to buy them. His vast experience in the retail auto industry as well as his work as a consultant and best selling author have contributed to a breadth of knowledge that retail dealerships can apply and thrive in a rapidly evolving marketplace.
Noteworthy Topics from this Episode:
0:40 – How does one transition from a master’s degree to an automotive industry and running the #1 Mitsubishi dealership in USA?
3:54 – Why do you think there is a negative stigma around car dealerships?
11:09 – Limitations of digital retail.
15:06 – Providing your customers with an Amazon experience.
22:53 – Carvana value proposition.
40:43 – What should car dealers be focused on right now?
Connect with Max:
- Website: MaxZanon.com