#129: How to Streamline Your Customers’ Path to Purchase

By January 24, 2018 No Comments
Kelley Blue Book

Today I’m joined by Juan Flores, Senior Director of KBB Product over at Kelley Blue Book. In this episode Juan is sharing valuable information about how you can streamline your customers’ path to purchase.

Friction during the sales process has long been a challenge for car dealers – one that hasn’t been easy to overcome. While there are many powerful, transparent, and customer-centric dealers out there; the mass media perpetuates only the negative experiences that customers have.

The objective, then, is one of providing a better experience – a streamline experience. One that gives the customer more control and transparency.

“Technology today is making it cost effective for companies to disrupt the automotive industry. The reason it couldn’t be done back in the day is because it was too expensive! The retail store may not realize that the cost of entry has decreased because technology is inexpensive. Today you can facilitate many aspects of the transaction without physically being present at your store.”

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Thanks for Listening!

Thank you so much for joining me again this week. Have some feedback? I’d love to hear it in the comments section below.

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I’m on a mission to enrich and empower automotive professionals all over the world. Don’t forget to subscribe on iTunes or Stitcher Radio or you can visit the DPB channel on YouTube to watch the full video of this interview!

Finally, special thanks to Juan Flores for joining me this week. Until next time, keep the Playbook open and DOMINATE!