Have you ever been sucked so deeply into a blog post or article, that you just wanted to take action? Whether it’s something simple like turning to the next page in a magazine or clicking a “download” button on a website, chances are someone like Joanna Wiebe has had their hands on it. Copywriting (not to be confused with ‘copyrighting’) is the content art of using words to get people to say yes. The best websites in the world, the ones that you frequently visit and take actions on usually entrust the words you read to a copywriter.
Joanna Wiebe is the founder of Copy Hackers, and to many, the Godmother of copywriting. In this episode, you’ll learn how to use words so that more people convert. Understanding that you may not be a writer, Joanna shares some helpful tips and secrets that will help you go from staring at the blinking cursor in a word document to converting high-quality website visitors into customers.
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Finally, special thanks to Joanna Wiebe for joining me this week. Until next time, keep the Playbook open and DOMINATE!