Jeff Hunter, aka, “General Motors Jeff” has been gaining a lot of momentum with his personal branding efforts. As an active car sales professional at Prouse Chevrolet, Jeff has fully embraced the power of social media and video creation to help skyrocket his personal brand within the community of Sault Ste. Marie, Canada, and beyond.

In this episode, Jeff shares his experience and tips working with social media and video to build his personal brand and what you can do as well.

Noteworthy Topics from this Episode:

1:21 – What made you think that you wanted to do something different?
4:15 – You need to niche down until it hurts.
9:03 – Be more real. Be more like the people you are serving.
16:19 – Most people give up too early when building relationships with their customers.
24:53 – What mechanisms you found that ensure that every piece of content you put out is authentic to who you are?
30:51 – What do you do when you feel like you are not measuring up to influencers?
35:26 – How do you define what is going to be valuable?
41:50 – Mapping your brand online to the actual experience a customer is going to receive when they do business with you.
45:24 – What apps or things people should be looking out for to help them succeed?

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