Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.

Noteworthy Topics from this Episode:

02:25 – The misunderstanding is that we have to be good at all things in order to succeed.
03:32 – If you don’t train the skill, your talent is going to fail you. You constantly want to be bettering yourself.
09:36 – Focus your energy on being the best that you can be.
13:31 – It’s gotten harder for people to actually pick up their phone. People have not yet figured out how to property properly utilize it.
16:06 – You need to unlearn to learn new things.
18:28 – The results don’t come overnight.
19:06 – What do I actually need to do to succeed?
19:11 – It’s the persistence and consistency even when things suck.
19:50 – It doesn’t matter how much you don’t want to do it. You got to do it. And if things don’t go well you’ll just have to keep going. If you want it bad enough, you’ll do it.
22:55 – Manifest what you want.
31:35 – Rather than focusing on how to talk to more people, figure out if that’s the most important thing you need to do to close more sales on the phone.
31:41 – Be able to get people’s attention and to get more phone calls.
34:53 – Video allows you to communicate better.
35:02 – Phones are so powerful. People can actually hear you and feel your emotions, but more importantly, it is a live conversation.
38:27 – The abundance of information at our fingertips, which can be a distraction. Success really dependent on how you use what you have.
44:13 – Nothing can compensate for having a live conversation on the phone. However, you can utilize a smartphone, video, email and all of these things as a way to differentiate.
47:32 – It’s doesn’t matter what you have. It’s how you’re using it.
49:53 – The first step in building a relationship of trust is to take the first action to either be known or get to know the other party.
56:26 – When using videos – your message has to have value for the customer and solve their problems. It needs to align with your audience, with your customer, for them to want to engage with you.
59:17 – You don’t need to tell somebody you’re an expert. Let other people talk for you. Your audience will determine who the expert is.
01:02:36 – In our day and age, you’ve got a recording studio in your pocket.
01:03:12 – The best way to stand out in a cluttered market is to be different. How do I be different? Be different by gaining your inspiration and do everything you need to do get there by mimicking it.

Consistency Matters

Elise adds that it is important to keep doing those little steps towards your goal every single day. It doesn’t matter how much you don’t want to do it. You got to do it. Get results. Study the feedback. Learn the mistakes and improve. It’s the persistence and consistency even when things suck.

Less is More

Elise says that it’s doesn’t matter what you have, it’s how you’re using it. In our day and age, you’ve got a recording studio in your pocket. The best way to stand out in a cluttered market is to be different. Not by striving to have the best camera or the latest tool but by actually thinking outside the box and standing out in the marketplace.

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