DPB 008: Dominating Traditional Media in a Digital World w/ Troy “Turbo” Spring

By May 15, 2014 No Comments
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Different marketing and advertising tactics work better than others. Period.

In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies.

With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today’s market, dealers can and are reporting solid ROI from lets call it “offline media.” That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy “Turbo” Spring was just the expert to teach us.

[spp-tweet “”When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.””]

The best selling author of “Turbo Charge Your Life”  as well as the co-founder (with Tracy Myers) of the “Unfair Advantage Automotive Mastermind,” Troy “Turbo” Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising – a full service advertising company for auto dealers.

Troy is also the manager of a Lehighton Ford in Lehighton, PA – a Ford dealership minutes from his home. Here’s where he gets even more unique. Troy manages this dealership…are you ready for it?… PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum.

The specific topics we cover in this session address how dealers can tap into & really maximize what’s now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising.

We want you to sell more cars!

More Specifically, You’ll Learn About:

  • How to audit and break down your advertising budget
  • How to determine which advertising outlets to focus on
  • The recipe for a creative message in your ads / messaging that converts
  • Sure fire ways to create direct mail that sells more cars FAST
  • How to make a stamp on any group and stay top-of-mind in your market

All that and some other super valuable strategies and tips you can put into action immediately to sell more cars.

Important Links From This Episode 

To have Troy send you examples of traditional media campaigns that are converting, or to send him yours for a free analysis, email him at:
troyspring@mac.com  or  troyspring@mydealerworld.com

Check out the “LF Boss” the Ford dealership he manages part time mascots Facebook page:

 LF Boss Facebook Page

Hook up with Troy Spring on Facebook:

Troy “Turbo” Spring Facebook 

 Call Troy “Turbo” Spring on his cell:

Check out Troy’s company Dealer World’s website:

 Dealer World

Check out the auto industry’s exclusive master mind right here:

Unfair Advantage Automotive Mastermind Group (UAAMG) 

Get Troy Spring’s best-selling book here:

 “Turbo Charge Your Life”


Ok, Now It’s Your Turn:

Did this episode give you any insight or some ideas for your traditional media marketing structure? Leave us your comments and keep the conversation going. We love it!

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