David Steinberg, CEO and Founder at foureyes, shares his unique perspective about how car dealers can eliminate friction points in the car purchase journey. Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk away from the deal because of long wait times, unreasonable negotiation strategies, lack of interest, and a rushed process.

In this episode, pay close attention to what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.

Noteworthy Topics from this Episode:

2:05 – There are a lot of things we could be doing. What are some of them that stand out to you that are creating friction in our processes?
4:40 – Technology will not solve all of your processes and customer experience problems.
9:38 – Let your customers in on the process. Set expectations.
13:31 – People buy when they feel they are getting a good deal.
14:45 – There is no correlation in car sales between low prices and the number of sales.
15:50 – How can you convince people that you can be trusted and they will get a good deal when buying from you?
20:07 – We need people to help us validate our purchase decisions.
23:00 – Provide an awesome experience so your customers love coming to you for that experience.
29:25 – We can find efficiencies only when we understand where the friction points are.

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