David Kain’s experience in the retail automotive industry speaks for itself. As the co-founder of Forddirect.com, David has been both a general manager and managing partner of the Kain family, Jack Kain Ford. With the shift in business process post-COVID, David joins the show to share some creative ways that dealers can embrace remote retailing, and leverage existing technology to provide a seamless “touchless” vehicle retail experience.

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Noteworthy Topics from this Episode:

2:54 – What does digital retail mean to you?
10:28 – Be comfortable with being uncomfortable.
15:54 – Is there a phased approach to handling digital retail?
21:04 – Can you think of some examples of how dealers leverage digital retail?

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