2020 has undoubtedly been a year that the retail automobile industry will never forget. Our sector faced a lot of uncertainty early on in the year and demonstrated how quickly we could adapt when faced with pressure.

This year serves as a testament to our resilience and perseverance as a whole. We’ve shown that we have what it takes to change.

Bill Zadeits, President of Cherokee Media Group (the publisher of the popular Auto Remarketing magazine and conference), explains that used vehicle sales, in particular, have helped stabilize the industry.

Retail prices for used vehicles have only deviated slightly from seasonal expectations, and many consumers are opting to purchase used cars over new. The demand appears to be quite stable amidst all of the instability we’ve faced due to the pandemic.

As you listen to this episode of The Dealer Playbook, consider how your store can leverage your used vehicle sales to help guide your market to a full recovery. Think about ways in which you can help fulfill customer expectations while also developing a relationship by which they become loyal and raving advocates of you and your process.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/bill-zadeits

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

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Noteworthy Topics from this Episode:

2:05 – From your vantage point, what has been the saving grace in this crisis for dealerships?
6:02 – The bigger fish is…your customer.
12:40 – Tremendous pivot into the complete digital atmosphere.
25:16 – Certified Preowned – is a shift in consumer expectation?
33:45 – We are spoiled.

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