Minisode: 7 Myths That Plague Auto Dealers

By January 11, 2018 No Comments
Michael Cirillo

It’s time to kill some myths in this week’s minisode. I really struggled with whether or not I should post this, but hopefully you understand that my intent is to help.

The other day I received an email that was forwarded to my from a client. It was from a self-proclaimed marketing “Wizard.” He made 9 points about what’s happening in the marketing world in 2018.

My client asked that I read the email and provide honest feedback. All I can say is, “Holy Cow!”

Though the email has nine points, I’m going to draw attention to 7 of them. I’m doing this because auto dealers (and other businesses) don’t deserve to be led astray. You don’t deserve to have your entire career sidetracked because of compelling, but completely absurd information.

To see the email in it’s entirety, go check out the show notes at thedealerplaybook.com/bad-email along with links to resources that prove their inaccuracy.

I believe that the first step to achieving success is knowing who to listen to. Listening to the wrong people could cause a world of hurt.

Season 8 Sponsor


Kelley Blue Book Season 8 Exclusive Sponsor of The Dealer PlaybookInstant Cash Offer helps you attract customers who are motivated to trade in or sell their vehicles? Plus, it helps you to say “yes” to more customers without taking on cars you can’t move. Visit b2b.kbb.com/gettoyes to learn more.

Thanks for Listening!

Thank you so much for joining me again this week. Have some feedback? I’d love to hear it in the comments section below.

If you enjoyed this episode, please share it using the social media links provided.

Also, I would be deeply honored if you would leave an honest review of The Dealer Playbook Podcast on iTunes. Ratings and reviews are super valuable and greatly appreciated. They matter in the ranking of the show, and I read each and every one of them.

I’m on a mission to enrich and empower automotive professionals all over the world. Don’t forget to subscribe on iTunes or Stitcher Radio or you can visit the DPB channel on YouTube to watch the full video of this interview!